PROJECT OVERVIEW
After a long and successful career in the food industry, Konrad and his wife embarked on a new journey together, creating and sharing food they love with friends, family, and an entire community in South Carolina. Located in the Charleston, South Carolina area, Konrad offers smoked meats and catering and sells his creations out of a traveling food truck.
For the brand design behind Too Good Foods, Konrad and Patti wanted something fun, sparked joy, and connected with the low country cuisine famous in the South Carolina area. Ultimately, we designed a brand identity that embodied their personality while connecting their food with their target audience.
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Scope
Our team helped to design an utterly unique, custom-designed brand identity to match the personality and approach of Chef Konrad and his wife Patti. Too Good Food's new brand identity incorporates a beachy, southern, and friendly vibe inspired by the Edisto Island area where Konrad and Patti reside.